(Bloomberg) — FWD Group Ltd., the acquisitive Asian insurance coverage agency backed by billionaire Richard Li, is leaning towards New York as its most well-liked venue for an preliminary public providing this yr, based on individuals with information of the matter.The corporate, whose enterprise spans Southeast Asia, Japan and Hong Kong, is in search of to lift about $3 billion by means of an IPO within the U.S. as quickly because the third quarter, the individuals stated. A deal might worth the insurer at greater than $15 billion, the individuals stated, asking to not be recognized as a result of the matter is personal.FWD is working with advisers to regulate its accounting data to U.S. requirements and plans to file with regulators within the second quarter, the individuals stated. A U.S. itemizing would permit Li to maintain management of the corporate by way of his funding supervisor Pacific Century Group, one of many individuals stated.The insurer has been contemplating a spread of choices over the previous few months together with a first-time share sale in Hong Kong, Bloomberg Information reported in September. FWD has additionally weighed plans akin to a U.S. itemizing by means of a merger with a particular goal acquisition firm, the individuals stated.No last determination has been made and the opposite potential routes to a list stay into consideration, the individuals stated. A consultant for FWD declined to remark.Based in 2013, FWD has made quite a few acquisitions throughout Asia in recent times. It has a presence in nations together with Hong Kong, Macau, Thailand, Indonesia, the Philippines, Singapore, Vietnam, Japan and Malaysia, based on its web site. Its minority shareholders embrace fellow insurer Swiss Re AG in addition to GIC Ventures, RRJ Capital and Hopu Investments.For extra articles like this, please go to us at bloomberg.comSubscribe now to remain forward with essentially the most trusted enterprise information supply.©2021 Bloomberg L.P.